L'ATTITUDE VENTURES
Overview
L'attitude Ventures is a venture capital fund based in San Diego, California that invests in businesses led by Latin-X founders. The project involved branding and optimized design for desktop, mobile, and tablet devices.
Research and Analysis
To understand the firm's previous usability issues, we conducted a thorough analysis of the website's user experience. To begin, we examined usage data on various device types and formats. Our findings showed that:
• The current design did not adapt well to smaller screens;
• The website's text, images, and layout did not scale well on smaller screens, which made it difficult to read and navigate;
• The website's load time was slow on mobile devices, which could lead to a high bounce rate.
Prototype and Testing
I worked with the team to create a prototype of the redesigned website and tested on various devices to ensure that the new website is responsive and adaptive. After the client's approval, I conducted user testing to gather feedback on the website's usability and design. Based on the feedback we received, we made some minor adjustments to the website's layout and content to improve the user experience.
Design Solutions
The following solutions were proposed to achieve our design objectives:
• Adopt a mobile-first design to ensure the website's is optimized for smaller screens and simplified the content and layout to improve readability on mobile devices.
• Use responsive design techniques to ensure that the website adapts well to different screen sizes and devices. We implemented a flexible grid system, image resizing, and text to ensure legibility across devices.
• Optimize the website's load time on mobile devices by reducing image file sizes and add image caching.
• Use the client's branding and messaging to inform the website's design with a consistent color palette, typography, and imagery that is on-brand.